Allied Industrial Partners Announces Investment in Celebrity Coaches

Substantial capital will help expand a platform focused on entertainment infrastructure services.

Allied Industrial Partners LLC (“Allied”), an industrial-focused private equity firm, today announced that it has made a strategic investment in Celebrity Coaches, LLC ("Celebrity Coaches" or the "Company"), a leading national provider of transportation and logistics for the live events and entertainment sector. The Company will continue to be led by its founder Jeff Michael, who along with other members of the management team including Josh Trivett, will remain owners.  The terms of the transaction were not disclosed.

Founded in 2005 by second-generation entrepreneur Jeff Michael, Celebrity Coaches provides a premium, white-glove service in connection with designing, fabricating, and leasing custom luxury motorcoaches for some of the most in-demand artists in the entertainment industry.  The Company is headquartered in Nashville, TN where it operates from a state-of-the-art facility. 

"We are excited to partner with the Celebrity Coaches team to build a diversified and scaled platform focused on entertainment infrastructure services. Under Jeff’s guidance, Celebrity has experienced steady and consistent growth through various economic cycles while maintaining top-tier service to his clientele, and with our additional resources, we believe the Company is poised to capture greater market share."

Bradford Rossi and Philip Wright, Co-Founders and Managing Partners at Allied.

"We carefully selected Allied as our partner for the next phase of growth due to its cultural fit and track record in our industry. With our new partnership, we are poised to rapidly scale our operations and enhance our service offerings. Allied’s commitment to the entertainment industry and its proven success in nurturing companies made it the right choice for us, and we look forward to working closely together."  

Jeff Michael, founder of Celebrity Coaches.

About Allied Industrial Partners

Founded in 2019, Allied Industrial Partners LLC is a lower-middle market private equity firm that thematically invests in high-growth companies within various industrial subsectors, including industrial rentals, manufacturing, distribution, environmental services and critical infrastructure. Allied seeks to partner with experienced management teams that can benefit from its operational enhancement capabilities and its active, hands-on involvement, which allows the firm to execute on buy and build strategies. For more information, visit

About Celebrity Coaches

Celebrity Coaches is a premier, white-glove service provider of luxury motorcoaches where the Company designs, fabricates, and leases motorcoaches to live entertainers. With state-of-the-art facility in Nashville, Tennessee Celebrity offers an unparalleled experience to some of the most in-demand acts in the world. For more information, visit

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Caroline Luz

Allied Industrial Partners LLC is a lower-middle market private equity firm that applies an operationally focused, thematic approach to invest in high-growth industrial companies.  Allied seeks to partner with experienced, culture-driven businesses that will benefit from the Firm’s strong operating heritage and extensive M&A capabilities. The Firm is headquartered in Houston, TX.